SAN FRANCISCO, May 1, 2026 /PRNewswire/ -- myRiva, the patented, AI-driven travel marketplace, is redefining how travelers shop and book flights by rapidly advancing its adoption of the New Distribution Capability (NDC) Direct Connect model, moving beyond legacy booking systems to deliver a more personalized travel experience.

Today, nearly 82% of bookings on myRiva across participating carriers are powered by NDC Direct Connect, through Accelya. That's more than double the average adoption rate across the travel industry.

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