Buying insurance online is getting faster, more precise, and more customizable — but not for everyone. A new industry scorecard finds that while major insurers have made real progress in simplifying quotes, bundling coverage, and speeding up checkout, the overall digital experience still varies widely.
The findings come from Keynova Group’s Q4 2025 Online Insurance Scorecard, which evaluated the websites of 12 of the nation’s largest auto and property insurers. Keynova examined more than 400 criteria tied to quoting, onboarding, agent integration, and site usability.
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