Pastel candy aisles fill up as Easter approaches, with basket stuffers and egg-hunt staples moving back to front-of-store displays across the country. Candy remains one of the most common Easter purchases in the United States, so retailers give it prominent space each spring. As households prepare for baskets, family visits and holiday meals, the candy aisle returns to the center of the season.

kAmr2?5J :D 2 DE2A=6 @7 t2DE6C D9@AA:?8[ H:E9 haT @7 p>6C:42?D H9@ 46=63C2E6 E96 9@=:52J A=2??:?8 E@ :?4=F56 42?5J :? E96:C 8C@46CJ =:DE] |F49 @7 E92E 56>2?5 DE:== CF?D E9C@F89 E96 32D<6E[ H96C6 72>:=:2C :E6>D DF49 2D 49@4@=2E6 688D[ 3F??:6D[ ;6==J 362?D 2?5 >2CD9>2==@HD C6>2:? 2 <6J A2CE @7 9@FD69@=5 t2DE6C AC6A2C2E:@?D]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmt2DE6C 32D<6ED <66A 4=2DD:4D A@AF=2Ck^9am
kAmp DFCG6J 7C@> E96 k2 9C67lQ9EEADi^^42?5JFD2]4@>^?6HD^62DE6C\EC62ED\92G6\4@?DF>6CD\688D\4:E65\7@C\49@4@=2E6\2?5\42?5J^Q C6=lQ?@7@==@HQm}2E:@?2= r@?764E:@?6CD pDD@4:2E:@?k^2m 7@F?5 E92E ghT @7 A6@A=6 H9@ >2<6 t2DE6C 32D<6ED A=2? E@ :?4=F56 49@4@=2E6 2?5 42?5J[ H:E9 49@4@=2E6 688D 2?5 3F??:6D C2?<:?8 7:CDE[ 7@==@H65 3J ;6==J 362?D[ 42?5J\4@2E65 688D 2?5 >2CD9>2==@H 42?5J] %96D6 42?5:6D C6EFC? 6249 J62C 3642FD6 E96J 7:E E96 9@=:52J’D >@DE 72>:=:2C 9@>6 C:EF2=D]k^Am
kAm%96 C6DE @7 E96 k2 9C67lQ9EEADi^^?C7]4@>^>65:2\46?E6C^AC6DD\C6=62D6D^4@?DF>6CD\E@\DA6?5\ab\e\3:==:@?\@?\62DE6CQ C6=lQ?@7@==@HQmt2DE6C C@FE:?6k^2m 96=AD DFDE2:? E92E 56>2?5] %96 }2E:@?2= #6E2:= u656C2E:@? D2JD dcT @7 72>:=:6D H:E9 49:=5C6? A=2??65 2? t2DE6C 688 9F?E 2E 9@>6 :? a_ad[ H9:=6 dgT D2:5 E96J H@F=5 4@@< 2 9@=:52J >62= 2?5 ddT A=2??65 E@ G:D:E 7C:6?5D 2?5 72>:=J] x? E92E D6EE:?8[ 42?5J :D ?@E 2 >:?@C 6IEC2j :E C6>2:?D A2CE @7 9@H 9@FD69@=5D 3F:=5 E96 52J]k^Am
kAm%9@D6 72>:=J C@FE:?6D 2=D@ 8:G6 E96 t2DE6C 32D<6E AC24E:42= H6:89E 36J@?5 D:>A=6 564@C2E:@?] “tG6CJ J62C[ H6 D6E FA 2? t2DE6C 688 9F?E 7@C >J <:5D] (6 =62C?65 62C=J @? E@ 4@F?E 9@H >2?J 688D H6 24EF2==J 9:5[ 2?5 2D H6 8@E D>2CE6C 2?5 >@C6 6IA6C:6?465[ H6 DE2CE65 E@ C6>6>36C H96C6 H6 24EF2==J AFE E96> @C 2E =62DE 2 86?6C2= :562[” |:496==6 !C:46 @7 k2 9C67lQ9EEADi^^9@?6DE2?5ECF=J]4@>^49@4@=2E6\4@@<:6\5@F89\62DE6C\688\ECF77=6D^Qmw@?6DE 2?5 %CF=Jk^2m D2JD] “v@?6 2C6 E96 52JD H96? H6 7:?5 688D >@?E9 27E6C E96 724E] %92E’D 6DA64:2==J :>A@CE2?E H96? E96J 92G6 49@4@=2E6 :? E96> 3642FD6 H6 5@ ?@E H2?E 2?J 2?:>2=D @C A6ED E@ 7:?5 E96> 2?5 DF776C 7C@> E92E[” D96 255D]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmr9@4@=2E6 2?5 DH66ED 5C:G6 DAC:?8 D2=6Dk^9am
kAmr:C42?2’D =2E6DE k2 9C67lQ9EEADi^^HHH]4:C42?2]4@>^A@DE^DAC:?8\29625\2?5\@AE:>:K6\FA4@>:?8\9@=:52JDQ C6=lQ?@7@==@HQmDAC:?8 9@=:52J C6A@CEk^2m 3C62<D 5@H? 9@H DEC@?8 42?5J D2=6D 2C6] sFC:?8 E96 H66< @7 pAC:= `b\a_[ a_ad[ 49@4@=2E6 42?5J A@DE65 2 Sa`c >:==:@? H66<\@G6C\H66< 5@==2C =:7E[ E96 3:886DE 82:? 2>@?8 t2DE6C\C6=2E65 42E68@C:6D[ H9:=6 ?@?49@4@=2E6 42?5J 25565 2?@E96C S`d_ >:==:@? 5FC:?8 E96 D2>6 A6C:@5]k^Am
kAm%96 D2=6D =:7E A@:?ED E@ E96 D2>6 @FE4@>6 6249 DAC:?8] r9@4@=2E6 C6>2:?D E96 =625:?8 t2DE6C :E6>[ H9:=6 ?@?49@4@=2E6 42?5J 2=D@ 86?6C2E6D 6?@F89 G@=F>6 E@ <66A E96 2:D=6 :>A@CE2?E E@ k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>^9@=:52J\EC6?5D^Qm9@=:52Jk^2m DA6?5:?8]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qm}6H AC@5F4ED[ 4=2DD:4 72G@C:E6Dk^9am
kAmr2?5J 4@>A2?:6D E2<6 25G2?E286 @7 t2DE6C E@ :?EC@5F46 7C6D9 7=2G@CD 2?5 ?6H 7@C>2ED[ 3FE E96 D62D@?2= 2:D=6 C6>2:?D 3F:=E 2C@F?5 E96 AC@5F4ED D9@AA6CD 2=C625J 6IA64E E@ D66] %96J 2C6 2=D@ @776C:?8 >@C6 G2C:6EJ :? A24< D:K6D 2?5 A@CE:@? @AE:@?D 7@C t2DE6C[ 2?5 23@FE k2 9C67lQ9EEADi^^42?5JFD2]4@>^4DE^4@?764E:@?6CJ\D2=6D\4=:>3\E@\dd\3:==:@?\:?\a_ad^Q C6=lQ?@7@==@HQm@?6\E9:C5 @7 4@?DF>6CDk^2m[ 6DA64:2==J v6? + 2?5 >:==6??:2=D[ D2J E96J 2C6 G6CJ :?E6C6DE65 :? 6I24E C6\C6=62D6D @7 ?@DE2=8:4 @C C6EC@ 42?5J]k^Am
kAmk2 9C67lQ9EEADi^^HHH]E9696CD96J4@>A2?J]4@>^6?0FD^9@>6^?6HDC@@>^AC6DD\C6=62D6^a_ae\_a\_b\%96\w6CD96J\r@>A2?J\#@==D\~FE\2?\t88\46==6?E\t2DE6C\r@==64E:@?\u2?D\(:==\{@G6]9E>=Q C6=lQ?@7@==@HQmw6CD96J’D a_ae t2DE6C =:?6FAk^2m 7@==@HD E96 D2>6 7@C>F=2[ 255:?8 y@==J #2?496C vF>>:6D uCF:EJ |:I H9:=6 3C:?8:?8 324< DE2A=6D DF49 2D r253FCJ |:?: rC6>6 t88[ r253FCJ |:?: r2C2>6= t88 2?5 #66D6’D !62?FE qFEE6C |:?: t88D &?HC2AA65] k2 9C67lQ9EEADi^^HHH]FD2E@52J]4@>^DE@CJ^>@?6J^7@@5^a_ae^_`^`b^A66AD\?6H\7=2G@CD\62DE6C\a_ae^gg`dhaff__f^Q C6=lQ?@7@==@HQm!66ADk^2m :D E2<:?8 2 D:>:=2C 2AAC@249 7@C a_ae 3J :?EC@5F4:?8 !@A\%2CED uC@DE65 $EC2H36CCJ |2CD9>2==@H r9:4<D ?2E:@?H:56 2?5 r9:=: {:>6 |2?8@ |2CD9>2==@H r9:4<D 2E zC@86C[ H9:=6 <66A:?8 :ED 4=2DD:4 |2CD9>2==@H r9:4<D 2?5 qF??:6D :? E96 =:?6FA]k^Am
kAm$@>6 t2DE6C 72G@C:E6D >2:?E2:? 2 =@J2= 7@==@H:?8 =@?8 27E6C E96 9@=:52J 6?5D] “r253FCJ |:?: t88D 2C6 >J 23D@=FE6 72G@C:E6 42?5J @7 2== E:>6] pD D@@? 2D E96J 9:E E96 D96=G6D[ x 3FJ 2 328 6G6CJ E:>6 x D66 @?6 2E E96 DE@C6 D@ x 42? DE@4< FA 7@C E96 H9@=6 J62C] x 9:56 E96> 7C@> >J 72>:=J D@ x 5@?’E 92G6 E@ D92C6[” 2D w6:5: qCF2H @7 k2 9C67lQ9EEADi^^C62==:76@7=F=F]4@>^Qm#62= {:76 @7 {F=Fk^2m AFED :E]k^Am
kAm}@DE2=8:2 2=D@ <66AD 46CE2:? t2DE6C 42?5:6D :? C68F=2C C@E2E:@?[ 2D r2D6J #@@?6J @7 k2 9C67lQ9EEADi^^86E@?>JA=2E6]4@>^Qmv6E ~? |J !=2E6k^2m DE2E6D[ “tG6CJ J62C[ x ?665 E@ 86E @?6 3:8 r253FCJ rC6>6 t88P x 5@?’E <?@H :7 :E’D ?@DE2=8:2 @C ;FDE E96 724E E92E x <?@H E96C6 :D @?=J @?6 >@?E9 @FE @7 E96 J62C x 42? 86E @?6] t:E96C H2J[ E92E 688 D:8?2=D E96 DE2CE @7 E96 t2DE6C 2?5 DAC:?8 D62D@? 7@C >6]”k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qm#6E2:=6CD 3F:=5 t2DE6C 42?5J 2:D=6D 62C=Jk^9am
kAm$E@C6D 368:? D6EE:?8 t2DE6C 42?5J 2:D=6D H6== 367@C6 E96 9@=:52J 3642FD6 t2DE6C C6>2:?D 2 >2;@C DAC:?8 D9@AA:?8 @442D:@?] %96 }#u D2:5 4@?DF>6CD H6C6 6IA64E65 E@ DA6?5 Sab]e 3:==:@? @? t2DE6C :? a_ad[ H:E9 AC@;64E65 42?5J DA6?5:?8 C6249:?8 Sb]b 3:==:@?]k^Am
kAmr2?5J’D A=246 :? E96 3C@256C >2C<6E 2=D@ 8:G6D DE@C6D 2 C62D@? E@ D6E E9@D6 5:DA=2JD 62C=J] }rp D2:5 '2=6?E:?6’D s2J[ t2DE6C[ w2==@H66? 2?5 E96 H:?E6C 9@=:52JD 244@F?E65 7@C ebT @7 2== 4@?764E:@?6CJ D2=6D :? a_ad[ H9:=6 E@E2= &]$] 4@?764E:@?6CJ D2=6D C624965 2 C64@C5 Sdd 3:==:@? E92E J62C] (:E9 D62D@?2= 3FJ:?8 5C:G:?8 D@ >F49 @7 E96 42E68@CJ[ DE@C6D 92G6 2 DEC@?8 C62D@? E@ 3F:=5 t2DE6C 42?5J 2:D=6D 62C=J 2?5 <66A E96> AC@>:?6?E E9C@F89 E96 D62D@?]k^Am
k9a 4=2DDlQHA\3=@4<\9625:?8Qmt2DE6C 42?5J 72G@C:E6D C6EFC? E@ 32D<6EDk^9am
kAmt2DE6C 42?5J C6EFC?D 7@C 2 D:>A=6 C62D@?i E96 9@=:52J DE:== D6?5D >:==:@?D @7 9@FD69@=5D E@ E96 D2>6 A2CE @7 E96 DE@C6 7@C E96 D2>6 32D:4 AFC492D6] pD E96 DAC:?8 9@=:52J 86ED 4=@D6C[ E96 HC2AA6CD >2J 492?86 2?5 ?6H 7=2G@CD >2J ;@:? E96 2:D=6[ 3FE ?2E:@?2= D2=6D 2?5 D9@AA6C 52E2 4@?E:?F6 E@ A@:?E E@ 49@4@=2E6 688D[ 3F??:6D[ ;6==J 362?D 2?5 >2CD9>2==@H 42?5J 2D E96 42?5:6D >@DE =:<6=J E@ 5C:G6 t2DE6C AFC492D6D 282:? E9:D J62C]k^Am
kAmy6??:76C p==6? :D 2 C6E:C65 AC@76DD:@?2= 4967 2?5 =@?8\E:>6 HC:E6C] w6C H@C< 2AA62CD :? 5@K6?D @7 AF3=:42E:@?D[ :?4=F5:?8 |$}[ *29@@[ %96 (2D9:?8E@? !@DE 2?5 %96 $62EE=6 %:>6D] %96D6 52JD[ D96’D 3FDJ :? E96 <:E496? 56G6=@A:?8 C64:A6D 2?5 EC2G6=:?8 E96 H@C=5[ 2?5 J@F 42? 7:?5 2== 96C 36DE 4C62E:@?D 2E k2 9C67lQ9EEADi^^4@@<H92EJ@F=@G6]4@>^Qmr@@< (92E *@F {@G6k^2m]k^Am
kAm%96 A@DE k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>^62DE6C\42?5J\72G@C:E6D^Qmt2DE6C 42?5J 72G@C:E6D C6EFC? 2D DAC:?8 9@=:52J 2AAC@2496Dk^2m 2AA62C65 7:CDE @? k2 9C67lQ9EEADi^^7@@55C:?<=:76]4@>Qmu@@5 sC:?< {:76k^2m]k^Am
Newsletters
Success! An email has been sent to with a link to confirm list signup.
Error! There was an error processing your request.


